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Every organization must engage in some level of marketing to attract a steady flow of customers and revenue. Marketing is both an art and a science, made more complex depending… Read More about In-House vs. Out Sourced Marketing
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Online marketing was a much simpler proposition just a few years ago, when nearly all Internet traffic occurred on a desktop PC. Today, however, the average consumer owns several connected… Read More about The Importance of Mobile: All About Cross-Device Marketing
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Every marketer’s dream is creating a big hit. Maybe it’s a piece of content or video that goes viral, or an ad that wins a coveted CLIO Award. Over the… Read More about The Top 5 Marketing Campaigns of All Time
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U.S. News and World Report have released its 2015 rankings of “Best Online Programs for Veterans”. The University of Alabama at Birmingham has been ranked as having one of the… Read More about UAB’s Collat School of Business Ranked Among Best Online Programs for Veterans in 2015
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Record-keeping may not be exciting, but it saves lives in hospitals, makes it possible for breakthroughs to be recorded and built on by future generations of researchers, and keeps America’s… Read More about Healthcare Information Systems: A Rundown
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The women in business trend is on the incline, but this isn’t an ideal that’s always been expected. For centuries, women have battled a stereotype that involves staying home to… Read More about Women in Business: A Trend That Is and Should Be Growing
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A team from UAB’s Collat School of Business’s Green and Gold Fund, an award winning, student-led investment fund, took home second place in a futures trading competition against hundreds of… Read More about UAB’s Collat School of Business’s Green and Gold Fund Earns Top Honors in International Investment Competition
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In the year 2014, marketing plunged ahead into new and uncharted territory. Here are some of the new tools and techniques to be aware of for the 2015 marketing year.… Read More about The Marketer’s Toolbox for 2015
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View Video about Pursue Your Potential with UAB’s Collat School of Business’s Online Programs Short