Online Bachelor of Science in Marketing

The marketing field is moving faster than you think. With advanced communication technologies in play and increased opportunities for growth, the field has transformed into an exciting and rapidly changing environment in which you can launch a lasting career. Earn your Bachelor of Science in Marketing from the University of Alabama at Birmingham’s Collat School of Business, and you can do more than grasp the nuances of the profession. You can explore the ins and outs of the discipline and learn to drive growth in the global market.

AACSB Accredited
U.S. News Bachelor's 2022


  • 100% online degree program
  • Student-centered support staff, including a 24/7 technical help desk
  • Award-winning, student-oriented faculty member
  • Collaborative networking opportunities
  • Transfer credits accepted
  • Scholarships available


Sales Techniques

Marketing Communications

Multinational Business Practices

E-Commerce and Digital Media


Our program is designed to expose you to sales techniques, marketing communications, multinational business practices, e-commerce, entrepreneurial thinking, and more. Earning a bachelor’s in marketing is an excellent educational opportunity for anyone interested in careers that center on sales or marketing management, public relations, fundraising, advertising, and promotions. Marketing graduates are hired by ad agencies and marketing firms of all sizes, as well as by businesses in virtually every industry. Most occupations in this discipline require the minimum of a bachelor’s in marketing. Employers hire marketing graduates for roles such as social media marketers, market research analysts, marketing and promotions managers, public relations specialists, sales professionals, and sales managers. There has never been a better time to get your online marketing degree.


Your online marketing degree carries weight when it is from a recognized institution. We have garnered national and international respect for our rigorous academic standards and consistent record of growth and accomplishment. Our accolades include:

The Princeton Review named UAB among the “Top 10 Universities in the United States for Diversity” for four consecutive years.

AACSB Accredited

UAB’s Collat School of Business is AACSB-accredited.

U.S. News Bachelor's 2022

Named among the Top 100 “Best Online Bachelor’s Programs.”

Our renowned business school is focused on leadership, innovation, and entrepreneurship. We create and share business knowledge that transforms our students’ lives through a relevant and robust curriculum, technology-driven instructional methods, and a climate that fosters continuous improvement. We offer an engaging learning environment with classrooms extending well beyond the UAB campus walls. Our metropolitan location allows our faculty to build strong relationships with professionals from the state’s leading companies — from Fortune 500 corporations to entrepreneurial startups — and to integrate their practical experiences into our programs.


Average Annual Salary $88,590*

Advertising managers work alongside clients and staff members to initiate and analyze market research, which allows them to develop successful promotional campaigns for clients or their own company.
*Salary data provided by U.S. Bureau of Labor Statistics.

Advertising, promotional, and marketing campaigns will remain essential for organizations as they look to maintain and expand their market share. In 2012 there were 216,000 advertising, promotions, and marketing managers in the U.S., and more are needed. The U.S. Bureau of Labor Statistics (BLS) projects an above-average overall growth rate of 14.3% for the marketing profession through 2022. The demand for marketing professionals is there. With UAB’s online marketing degree, you can fill it. What are some career options for marketers? A bachelor’s in marketing can lead to careers in advertising, public relations, or even research. The career opportunities are diverse, as are the salaries. In 2012, the average salary range for all marketing occupations was $54,170 to $119,480 depending on experience, education, and job title. At left are some common career paths for marketing professionals, along with average salaries according to the BLS.

Earn Your Degree on Your Schedule

The marketing world is always changing. That’s why we’ve designed our curriculum to deliver the well-rounded marketing education that is essential for a successful future in the field. With us you can examine every aspect of marketing, including sales, effective communications, international practices, e-commerce, entrepreneurship, and more. We can help you grasp the nuances of marketing and explore how new technologies such as social media tools and changing demographics continue to transform the profession.

Want to learn more?
Explore our online bachelor’s in marketing degree course descriptions.

Marketing Core (24 Credit Hours)
MK 312 Retail Marketing — 3 credit hours
DB 320 Distribution Management — 3 credit hours
MK 330 Professional Selling — 3 credit hours
MK 408 Marketing Research — 3 credit hours
MK 410 Integrated Marketing Communications — 3 credit hours
MK 421 Entrepreneurship and Marketing Planning — 3 credit hours
Marketing Electives at 400 Level or Above — 6 credit hours
UPPER LEVEL CORE (22-25 Credit Hours)
BUS 350 Business Communications — 3 credit hours
MK 303 Basic Marketing — 3 credit hours
IS 303 Information Systems — 3 credit hours
FN 310 Fundamentals of Financial Management — 3 credit hours
MG 302 Management Processes and Behavior — 3 credit hours
MG 403 Operations Management — 3 credit hours
MK 416 International Marketing — 3 credit hours
BUS 305 Professional Development — 1 credit hour
*Experiential Requirement — 0-3 credit hours
Capstone (3 credit hours)
MK 450 Strategic Marketing — 3 credit hours


We provide many tools to help jump-start your successful career, starting with Career & Professional Development Services. This service provides resume, interviewing, and job search tips to aid you on your path to employment, as well as networking and professional experience opportunities.

Handshake is the official career service management tool for UAB Collat business students. Discover and save top jobs and internships from Fortune 500, top financial institutions, tech companies and more!

Ready for your next step?


We recommend students pursuing online undergraduate or graduate degrees consider programs with extensive experience delivering online learning, professional accreditation (AACSB), a dedicated full-time faculty, a high level of student satisfaction, and a low student attrition rate. UAB’s online marketing degree offers you all of these advantages, providing the benefits of a traditional university education with the convenience and flexibility afforded by the use of advanced technology.