Online Bachelor of Science in Marketing

The Rules of Marketing are changing. Learn to Rule.

The marketing field is moving faster than you think. With advanced communication technologies in play and increased opportunities for growth, the field has transformed into an exciting and rapidly changing environment in which you can launch a lasting career. Earn your Bachelor of Science in Marketing from the University of Alabama at Birmingham’s Collat School of Business, and you can do more than grasp the nuances of the profession. You can explore the ins and outs of the discipline and learn to drive growth in the global market.

Marketing Program Highlights

  • 100% online degree program
  • Student-centered support staff, including a 24/7 technical help desk
  • Award-winning, student-oriented faculty members
  • Collaborative networking opportunities
  • Transfer credits accepted
  • Scholarships available

Why Earn a Bachelor’s in Marketing?

Sales Techniques

Marketing Communications

Multinational Business Practices

E-Commerce and Digital Media

You have the ambition —
now further your expertise.

Our program is designed to expose you to sales techniques, marketing communications, multinational business practices, e-commerce, entrepreneurial thinking, and more. Earning a bachelor’s in marketing is an excellent educational opportunity for anyone interested in careers that center on sales or marketing management, public relations, fundraising, advertising, and promotions. Marketing graduates are hired by ad agencies and marketing firms of all sizes, as well as by businesses in virtually every industry. Most occupations in this discipline require the minimum of a bachelor’s in marketing. Employers hire marketing graduates for roles such as social media marketers, market research analysts, marketing and promotions managers, public relations specialists, sales professionals, and sales managers. There has never been a better time to get your online marketing degree.

Why Choose UAB’s Collat School of Business?

Your online marketing degree carries weight when it is from a recognized institution. We have garnered national and international respect for our rigorous academic standards and consistent record of growth and accomplishment. Our accolades include:

  • U.S. News & World Report ranked UAB among the top 100 "Best Online Bachelor's Programs" and one of the nation's "Best National Universities" in its 2017 annual guide to America's Best Colleges.
  • The Princeton Review named UAB among the "Top 10 Universities in the United States for Diversity" for four consecutive years.
  • The University of Alabama at Birmingham's Collat School of Business is accredited by AACSB and the SACS.
Our renowned business school is focused on leadership, innovation, and entrepreneurship. We create and share business knowledge that transforms our students' lives through a relevant and robust curriculum, technology-driven instructional methods, and a climate that fosters continuous improvement. We offer an engaging learning environment with classrooms extending well beyond the UAB campus walls. Our metropolitan location allows our faculty to build strong relationships with professionals from the state’s leading companies — from Fortune 500 corporations to entrepreneurial startups — and to integrate their practical experiences into our programs.

Industry Outlook and Career Opportunities

Advertising, promotional, and marketing campaigns will remain essential for organizations as they look to maintain and expand their market share. In 2012 there were 216,000 advertising, promotions, and marketing managers in the U.S., and more are needed. The U.S. Bureau of Labor Statistics (BLS) projects an above-average overall growth rate of 14.3% for the marketing profession through 2022. The demand for marketing professionals is there. With UAB’s online marketing degree, you can fill it. What are some career options for marketers? A bachelor’s in marketing can lead to careers in advertising, public relations, or even research. The career opportunities are diverse, as are the salaries. In 2012, the average salary range for all marketing occupations was $54,170 to $119,480 depending on experience, education, and job title. At left are some common career paths for marketing professionals, along with average salaries according to the BLS.
Advertising Sales Manager

Average Annual Salary $88,590Advertising managers work alongside clients and staff members to initiate and analyze market research, which allows them to develop successful promotional campaigns for clients or their own company.

Marketing Manager

Average Annual Salary $119,480Rated as the No. 2 "Best Business Job" by U.S. News & World Report (2015), marketing managers are tasked with creating tangible relationships between products and consumers through trend monitoring and pricing strategies.

Content Marketer

Average Annual Salary $57,030For content marketers, compelling content is the goal. Content marketers use market analysis, social media tools, and the art of storytelling to create "shareable" content, promote products or services, and provide valuable information to target audiences.

Promotions Manager

Average Annual Salary $88,590Promotions managers create dynamic advertising campaigns by utilizing Internet advertising, product endorsements, and special event planning.

Public Relations Specialist

Average Annual Salary $54,170Maintaining a good public image is vital to company growth, and that’s where public relations specialists come in. A public relations specialist assists an organization in developing strategies and tactics that help it communicate effectively with key audiences.

Sales Manager

Average Annual Salary $105,260Sales managers direct sales teams through goal implementation and training programs, and act as a liaison between dealers, distributors, and company staff.

Fundraising Manager

Average Annual Salary $95,450For some organizations, including nonprofits, fundraising is essential for growth and even day-to-day functions. Fundraising managers oversee event organization, budget management, donor cultivation, and grant writing to maximize donations.

Market Research Analyst

Average Annual Salary $60,300Market research analysts determine potential product sales by analyzing market conditions. The goal is to help companies understand their audience and their products' marketability.

Source: U.S. Bureau of Labor Statistics.
  • Curriculum

  • Career Resources

Earn Your Degree on Your Schedule

The marketing world is always changing. That’s why we’ve designed our curriculum to deliver the well-rounded marketing education that is essential for a successful future in the field. With us you can examine every aspect of marketing, including sales, effective communications, international practices, e-commerce, entrepreneurship, and more. We can help you grasp the nuances of marketing and explore how new technologies such as social media tools and changing demographics continue to transform the profession.

Want to learn more?
Explore our online bachelor’s in marketing degree course descriptions.

Marketing Core (24 Credit Hours)
MK 312 Retail Marketing — 3 credit hours
MK 320 Industrial Distribution Management — 3 credit hours
MK 330 Professional Selling — 3 credit hours
MK 401 Social Media in Marketing — 3 credit hours
MK 408 Marketing Research — 3 credit hours
MK 410 Integrated Marketing Communications — 3 credit hours
MK 416 International Marketing — 3 credit hours
MK 421 Entrepreneurship and Marketing Planning — 3 credit hours
UPPER LEVEL CORE (18 Credit Hours)
BUS 350 Business Communications — 3 credit hours
MK 303 Basic Marketing — 3 credit hours
IS 303 Information Systems — 3 credit hours
FN 310 Fundamentals of Financial Management — 3 credit hours
MG 302 Management Processes and Behavior — 3 credit hours
MG 403 Operations Management — 3 credit hours
Capstone (6 credit hours)
MK 420 Sales Management — 3 credit hours
MK 450 Strategic Marketing — 3 credit hours

The help you need to get the career you want

We provide many tools to help jumpstart your successful career, starting with Career & Professional Development Services. This service provides resume, interviewing, and job search tips to aid you on your path to employment, as well as networking and professional experience opportunities.

Career & Professional Development Services also gives you access to DragonTrail Jobs, an online career management site for students, alumni, and employers nationwide. Career & Professional Development Services has the tools and tips to help you reach your employment goals.


What should I look for in an online program?

We recommend students pursuing online undergraduate or graduate degrees consider programs with extensive experience delivering online learning, professional accreditation (AACSB), a dedicated full-time faculty, a high level of student satisfaction, and a low student attrition rate. UAB’s online marketing degree offers you all of these advantages, providing the benefits of a traditional university education with the convenience and flexibility afforded by the use of advanced technology.

Why is accreditation important?

It's important to entrust your education to an academic institution recognized for professional excellence and tested for quality assurance. Since 1982, the University of Alabama at Birmingham School of Business has maintained accreditation by the Association to Advance Collegiate Schools of Business (AACSB), a seal of excellence afforded to only 176 universities worldwide for undergraduate and graduate business degree programs.

Do I earn the same degree that on-campus students earn?

Yes, the University of Alabama at Birmingham awards the same accredited marketing degrees regardless of the delivery method.

Does the diploma say "online"?

Your bachelor's in marketing diploma will not distinguish that you are an online student in our online program. Students can be confident that UAB's standards of excellence are the same for online and on-campus marketing degree programs. Online students, if they wish, attend the same graduation ceremony as on-campus students.

How long will it take to earn my Bachelor of Science in Marketing?

Students can complete the business/marketing portion of the program (78 credit hours) in as few as 13 semesters. Completion of the entire marketing degree is contingent upon individual student general education course completion and transfer credit evaluation.

Can I transfer credit hours earned at another institution to UAB?

Yes, UAB accepts transfer credits from other institutions. For more information, please complete the form above to download a brochure or to speak with an advisor.


Learn More Today

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1. What area of Marketing most interests you?

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