Course Descriptions

Learn marketing’s best practices — and develop your own.

Our online bachelor’s in marketing program is designed to help you expand your knowledge and prepare you for a bright future in the marketing field. Begin your path to professional fulfillment by exploring our 100% online curriculum below.

Foundation Courses

BUS 102 — Business Foundations — 2 hours
Explore the types of business careers available in today’s job market, various functions of businesses around the globe, and international business culture.

BUS 110 — Essentials of Financial Literacy — 3 hours
Examine the mathematics of money and financial literacy. This course will cover such topics as simple and complex interest, taxes, consumer finance, retirement plans, insurance and risk management, cash flows, payroll and inventory.

Lower Level Core

AC 200 — Principles of Accounting I — 3 hours
Focus on how accounting events affect financial statements. Learn about preparation and use of external financial reports, accrual versus cash, long-term operational assets, long-term liabilities, stockholders’ equity, recording procedures, and financial statement analysis.

AC 201 — Principles of Accounting II — 3 hours
Study the basic concepts associated with internal reporting, such as the use of relevant information for planning, control, and decision making. Examine cost behavior, cost allocation, product costing, budgeting, responsibility accounting, and capital budgeting.

LS 246 — Legal Environment of Business — 3 hours
Build your general knowledge of the legal environment of business and the basic principles of contracts, property, business organizations, bankruptcy, employment, ethical reasoning and decision-making. Acquire an understanding of the role and value of diversity in the workplace through study of equal employment opportunity and other laws.

QM 214 — Quantitative Analysis I — 3 hours
Examine basic statistical concepts applied to issues in today’s business world. Explore descriptive statistics, index numbers, basic probability, sampling, statistical inference, distributions, and estimation.

QM 215 — Quantitative Analysis II — 3 hours
Explore hypothesis testing, Chi-square distribution, simple regression, multiple regression, analysis of variance, time series, nonparametric statistics and quality control.

EC 210 — Principles of Microeconomics — 3 hours
Theory of production and value, including the problems of monopoly, oligopoly, and distribution of income.

EC 211 — Principles of Macroeconomics — 3 hours
Study economic analysis and its use in dealing with business and governmental problems. Cover topics such as national income, price-level, employment, governmental fiscal policies, and international economics.

Upper Level Core Courses

BUS 350 — Business Communications — 3 hours
Review of grammar and organization with emphasis on conventions, formats, and style of written business communication. Relies on class writing assignments, research methods and analysis, and collaborative writing.

MK 303 — Basic Marketing — 3 hours
Survey course of modern business processes and the planning, distributing, promoting, and pricing of products for domestic and international organizations.

IS 303 — Information Systems — 3 hours
Theory and application of management information systems. Planning, design, development, and implementation of and strategic issues in information systems, World Wide Web, Internet, and knowledge-based systems.

FN 310 — Fundamentals of Financial Management — 3 hours
Introduction to the basic principles of financial management emphasizing quantitative and qualitative analysis of time value of money, stock and bond valuation, and capital budgeting; risk/return analysis, cost of capital, capital structure, and cash flow analysis.

MG 302 — Management Processes and Behavior — 3 hours
Examine ethical decision-making processes, leadership, contemporary management issues, and communication within organizations; motivation, job attitudes, diversity, and performance evaluation. Ethics and civic responsibility are significant components of this course.

MG 403 — Operations Management — 3 hours
Operations management as related to manufacturing and non-manufacturing enterprises. Forecasting, inventory theory, scheduling, production control, facility layout, job design, and supporting functions.

MK 416 — International Marketing — 3 hours
International marketing activities, with a focus on environmental issues, marketing strategies, and tactical considerations firms must consider when entering foreign markets.

BUS 305 – Professional Development – 1 hour
This course prepares students for experiential learning and internship opportunities. Students will gain an understanding of networking, personal branding, career planning, strategic career search, interviewing techniques, salary negotiation, and professional etiquette in today’s global workplace.

*Experiential Requirement – All business majors are required to participate in experiential education. This requirement may carry 0-3 credit hours.

Marketing Core

MK 312 — Retail Marketing — 3 hours
This course focuses on the location, organization, buying, inventory management, pricing, services, and personnel management within retail establishments.

DB 320 — Distribution Management — 3 hours
Introduction to basic problems, concepts, and management practices of industrial distribution firms and manufacturing relationships. Practical application of distributor organizations, functions, and the role of industrial distribution in a global economy.

MK 330 — Professional Selling — 3 hours
This course combines personal selling theory with actual practice. Students are required to give sales presentations, interact with professional sales representatives, participate in a variety of experiential exercises, use technology extensively, and practice both written and oral business communication.

MK 408 — Marketing Research — 3 hours
Research techniques in marketing with application of research findings to decision-making and formulation of marketing strategies.

MK 410 — Integrated Marketing Communication — 3 hours
Focuses on the organization’s coordinated and strategic use of communication tools used in marketing including advertising, sales promotion, direct marketing, interactive media, publicity/public relations, sponsorship marketing, point-of-purchase communications, and personal selling.

MK 421 — Entrepreneurship and Marketing Planning — 3 hours
Deals with starting, managing, and nurturing a new business venture. This project-based course focuses on the development of marketing and business plans.

Elective Options

MK 401 — Social Media in Marketing — 3 hours
Survey course of the unique aspects of marketing through social media. The course focuses on the application of new and emerging social media communications systems and practices that are becoming major elements in integrated marketing communication programs.

MK 420 — Sales Management — 3 hours
This course focuses on the planning, implementing, and controlling of the sales function, including recruiting, selecting, training, leading, compensating, and evaluating sales personnel.


MK 450 — Strategic Marketing — 3 hours
Addresses problems of marketing management with emphasis on planning, implementing, and controlling marketing activities with individual firms.