Great marketers work with three currencies: ideas, money, and media. To excel in the industry, you need the knowledge and skill to manage it all.
You can harness the power of messaging for brands on any platform. Learn how to incorporate social and technological trends into your campaigns. Develop your creative mind and your business sense in tandem.
Why Choose the University of Alabama at Birmingham?
Complete your degree 100% online with no residency requirement
Join a program ranked #29 by US News in its Best Online Bachelor’s in Business Programs listing 2022 (#1 in the state of Alabama)
Learn from award-winning, student-oriented faculty
Prepare for roles in advertising, public relations, marketing, and sales
Transfer credits accepted
Benefit from Handshake, the official career services management tool for UAB Collat business students
The Princeton Review named UAB among the “Top 10 Universities in the United States for Diversity” for four consecutive years.
UAB’s Collat School of Business is AACSB-accredited.
Named among the Top 100 “Best Online Bachelor’s Programs.”