100% online, no residency requirement

Transfer credit policy

Strong B2B Marketing Focus

Collaborative networking opportunities

3 start dates per year

Earn A Degree That Delivers A Message.

Great marketers work with three currencies: ideas, money, and media. To excel in the industry, you need the knowledge and skill to manage it all.

You can harness the power of messaging for brands on any platform. Learn how to incorporate social and technological trends into your campaigns. Develop your creative mind and your business sense in tandem.

Why Choose the University of Alabama at Birmingham?

  • Complete your degree 100% online with no residency requirement
  • Join a program ranked #29 by US News in its Best Online Bachelor’s in Business Programs listing 2022 (#1 in the state of Alabama)
  • Learn from award-winning, student-oriented faculty
  • Prepare for roles in advertising, public relations, marketing, and sales
  • Transfer credits accepted
  • Benefit from Handshake, the official career services management tool for UAB Collat business students

Career Services with Handshake

The Princeton Review named UAB among the “Top 10 Universities in the United States for Diversity” for four consecutive years.

AACSB Accredited

UAB’s Collat School of Business is AACSB-accredited.

U.S. News Bachelor's 2022

Named among the Top 100 “Best Online Bachelor’s Programs.”