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The goal of digital marketing is to provide and communicate value to consumers across all electronic formats. No matter your industry, a clear framework for strategizing and measuring marketing goals… Read More about Measuring Digital Marketing in 2020 with 3 KPIs
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A career in business information systems promises opportunities in an expanding market—higher than average projected growth and competitive pay. For example, the median annual pay for a computer network architect… Read More about Information Systems Careers
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Industrial distribution is always changing, but creative solutions to complex challenges can gain an edge in winning business. In fact, a survey of executives showed that 84% of them believe… Read More about Creative Distribution Strategies
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An undergraduate course of study provides more than just a degree—it prepares you for your future by setting you on a successful career path. For example, a Bachelor of Science… Read More about Career Opportunities for Finance Majors
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The UAB Collat School of Business offers a variety of career-enhancing learning paths, including five MBA tracks that teach key capabilities for today’s administration professionals. These skills, like analytical techniques… Read More about Top MBA Concentrations
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Product reviews from online users are essential to successful product development. A study by professor Zhilhei Qiao at the University of Alabama at Birmingham’s Collat School of Business explored how… Read More about How Online Customer Reviews Impact Product Development
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The need for cyber security managers is rising across many industries, parallel to the ever-increasing threat of attacks. A certain skill set is required for modern managers to be able… Read More about How to Combat Cyber Security Threats
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If you aspire to work in Human Resources as you pursue your business degree online, it’s important to choose a program that is aligned with the Society for Human Resource… Read More about Study Human Resource Management the Right Way
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In an article entitled, “NPD Speed vs. Innovativeness: The Contingent Impact of Institutional and Market Environments,” UAB Collat School of Business Professor Shibin (Simon) Sheng collaborated with Kevin Zheng Zhou… Read More about How the Marketplace Affects Product Development
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Square’s portable, pocket-sized credit card processing system has created a new economy that allows individuals and small businesses to accept credit card payments. This small development has completely revolutionized how… Read More about How Square Revolutionized Payment Processing
