Online Bachelor of Science in Marketing

Online Bachelor of Science in Marketing

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B.S. in Marketing

Marketing Is Key to Success in Today’s Competitive World

The University of Alabama at Birmingham (UAB) continues to experience record overall enrollment because of our reputation as a world-class institution recognized for excellence in research, service, and innovation. We are proud to have expanded our selection of online degree programs to include a robust Bachelor of Science in Marketing curriculum.

UAB Collat School of Business – Online

The online B.S. in Marketing is offered through the Collat School of Business – Online at the University of Alabama at Birmingham. We share relevant and actionable knowledge that can transform the lives of our students via innovative curriculum, technology-driven instructional methods, and a climate that fosters continuous improvement. All of our online business degrees will expose you to the study of:

  • Accounting Principles
  • Basic Marketing
  • Business Communications
  • Information Systems
  • Legal Issues
  • Business Foundations
  • Economic Fundamentals
  • Financial Management
  • Management Processes
  • Quantitative Analysis

Online Bachelor of Science in Marketing

The UAB online B.S. in Marketing degree will help prepare you for success in today’s exciting marketing field. This degree explores the ins-and-outs of driving growth in for-profit and nonprofit businesses alike. The nuances of marketing and how new technologies and changing demographics continue to evolve the profession into the future are also part of the curriculum.

You can also focus your studies through an extensive selection of 100% online courses that continually evolve to meet the ever-changing needs of today’s economy. Your study options may include:

  • E-Commerce
  • Entrepreneurship
  • Industrial Distribution Management
  • Integrated Marketing Communications
  • International Marketing
  • Marketing Planning
  • Marketing Research
  • Professional Selling
  • Retail Marketing
  • Sales Management
  • Strategic Marketing

The same faculty that teach in the on-campus Bachelor of Science in Marketing program at UAB also teach the online classes and are dedicated to supporting you in achievement of your career goals. You’ll have many opportunities to interact and collaborate with your cohorts and professors online, as well as to become involved in various student organizations as a virtual participant. At UAB, getting your marketing degree online is a well-rounded experience.

Career Outlook for Marketing Graduates

Earning your Bachelor of Science in Marketing can lead to a steady career path in sales or marketing management, public relations, fundraising, advertising, or promotions. Marketing graduates are hired by ad agencies and marketing firms of all sizes, as well as by businesses in virtually every industry sector.

According to data from the Bureau of Labor Statistics (BLS), the overall growth rate for the profession is above-average at 14.3 percent through the year 2022. The 2012 median salary range for all marketing occupations was $54,170 – $115,750, depending on experience, education, and job title. Most occupations in this discipline require the minimum of a Bachelor of Science in Marketing to be considered for employment. Employers hire marketing graduates for a variety of roles including:

  • Advertising
  • Advertising Sales Managers
  • Content Marketers
  • Fundraising Managers
  • Market Research Analysts
  • Marketing Managers
  • Promotions Managers
  • Public Relations
  • Public Relations Specialists
  • Sales Managers

There has never been a better time to get your online marketing degree. BLS numbers show that approximately 24 percent of advertising and promotions managers worked for advertising agencies in 2012, with about 16 percent of marketing managers working for corporate and enterprise businesses.

Content marketing is one of the newest specializations to emerge in this fast-paced and ever-changing career field. Social media marketing positions, which are responsible for building online communities through consumer engagement and ambassadorship, offer new opportunities to those with a marketing degree.

Another exciting trend for marketers is the recent emergence of a “free agent” economy. Advertising, marketing, and public relations specialists can find a growing number of contract positions that allow for greater flexibility and the opportunity to gain more unique experiences in a shorter period of time.

Reasons to Choose UAB for Your Online B.S. in Marketing

Your degree carries weight when it is from a recognized institution. UAB has garnered national and international respect for our rigorous academic standards and consistent history of growth and accomplishment. Some of our accolades are as follows:

  • U.S. News & World Report ranks UAB as having one of the “Best Online Bachelor’s Programs” and the Collat School of Business as one of the “Best Online Graduate Business Programs” in its 2015 rankings of “Best Online Programs”.
  • The Princeton Review selects the Collat School of Business as one of the nation’s best in its 2014 edition of “Best 295 Business Schools”.
  • The Princeton Review also named UAB among the “Top 10 Universities in the United States for Diversity” for four consecutive years.

UAB’s Collat School of Business online programs allow you to be a part of this exciting university experience no matter where you are in the world. All of our online programs are an extension of our dynamic traditional campus, which has thrived over the years due to bold and innovative thinking. Students choose to get their marketing degree online for many reasons, including:

  • 100% online BS degree programs
  • Award-winning, student-oriented faculty members
  • Strong student support system
  • 24/7 technical help desk
  • Collaborative networking opportunities
  • Innovative mobile technology
  • Electronic access to The Sterne Library

When you complete your Bachelor of Science degree online from UAB, you will join over 115,000 UAB graduates living around the globe. We invite you to join our academic family today.